Creating a sustainable, circular supply chain for fashion starts with making products from natural materials like organic cotton, in factories powered by renewable energy. It also means creating products that are designed from the start to be sent back and remade into new ones once they’re worn out, keeping materials out of landfill and in the loop.
We started small but with a big ambition: To redesign the clothing industry and end waste.

Using natural materials, renewable energy and designing every product to come back to be remade meant building new technology to make a circular economy model possible.

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The world's first open-access circular supply chain

Putting the environment first

When we read that 10% of worldwide CO2 comes from clothing, that 60% of clothes are made from or with plastic and that a dump truck of textiles waste goes to landfill or incineration every second, we knew we wanted to be part of the solution, not part of the problem. That’s why we set out to become the UK’s sustainable print-on-demand t-shirt supplier and built the first circular economy in sustainable fashion. Our products are made from GOTS certified organic materials, using renewable energy and designed to come back to be remanufactured when they’re worn out.
Using natural materials, renewable energy and designing every product to come back to be remade meant building new technology to make a circular economy model possible.

Putting the environment first

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Plastic-free packaging

By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape.

Plastic-free packaging

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Made to last

These circular economy products are made to last and we encourage everyone to care for them properly and use them for as long as possible. They’re printed to order using water based inks one at a time and in real time, so there’s no waste from over-stocked designs and sizes. What is made is only what people need, when they need it.
When they are no longer wearable, each product is designed to be sent back to us and the material reprocessed, respun and made into new products through our Remill process. This is how we’re taking sustainable print on demand to the next level, so anyone can join the circular economy fashion movement. You can find instructions on how to do this inside every product on the washcare label. Scan it and get a Freepost code (if you’re in the UK) to send the item back and get store credit in return.
Let’s keep natural materials flowing, and end waste together.

Made to last

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